Marketplace & Retail Account Manager
Role Overview (Fully-Remote): Mystery Tackle Box (MTB) is seeking a Marketplace & Retail Account Manager responsible for managing our ecommerce marketplaces and current relationships with smaller regional retail partners to drive growth and maintain reliability metrics. Developing relationships with new accounts both directly and via brokers will be an important part of driving growth for the company. You will be the main point of contact between MTB, brokers and select retail partners helping to optimize sales, resolve issues, and strengthen the business relationship. You will assist on our Walmart Marketplace and Target.com accounts.
Key Responsibilities:
- Marketplace Management:
- Develop, implement, and manage Walmart Connect, and Roundel campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Monitor campaign performance, make real-time adjustments, and analyze key metrics (ACoS, ROAS, CPC, CTR) to maximize performance.
- Conduct competitive and category content analyses and recommend strategies for enhancements
- Keep up-to-date with all marketplace evolving tools, features, and best practices to stay ahead of the competition.
- Experiment with new advertising features, targeting options, and bidding strategies to drive incremental growth.
- Add new items and manage inventory as needed.
- Retailer Management:
- Serve as the primary point of contact for select retailers and brokers, ensuring smooth communication and fostering strong, long-term relationships.
- Meet with select brokers and/or retailers to assess performance, identify challenges, and propose opportunities for growth at a minimum bi-annually or as needed per account.
- Manage line reviews, innovation pipeline meetings and seasonal proposals for all current and prospective retailers.
- Sales and Revenue Growth & Operations:
- Track sales performance, inventory levels, and other key metrics for marketplace and retail accounts against plan. Prepare regular reports and analysis for management, merchandising and inventory controller on retail performance, market trends, and account status.. Proactively address areas for improvement.
- Develop and implement strategies to increase shipments and sell through.
- Work alongside VP of retail partnerships and broker network to continue opening new channels of distribution.
- Collaborate with retailers to optimize product placement during peak season, seasonal promotions, pricing strategies, and retail media investments to drive shipments and sell through.
- Manage internal inventory levels by item for marketplace and retailer accounts based on sell through and turnover goals - ensure we are able to support upside where appropriate without overstocking our own warehouse or retailer networks
- Assist operations team with order management, tracking deliveries, and resolving any supply chain or logistical issues.
- Collaboration with Internal Teams:
- Work with the marketing and product development teams to ensure alignment of strategies and product development initiatives with retailer strategies and objectives. Provide input and feedback from retail accounts to help refine marketing and product development strategies.
Qualifications:
- Experience:
- 5+ years of experience with a retailer or brand with P&L or inventory control responsibilities
- Experience in managing retail media network campaigns a plus
- 5+ years of experience with a retailer or brand with P&L or inventory control responsibilities
- Skills:
- Knowledge of ecommerce ad platforms and retail media networks and how to maximize spend for optimal results.
- Experience with broker networks and agencies preferred.
- Understand retail and product lifecycle processes and financials. Knowledge of retail operations across multiple retailer types.
- Ability to manage multiple accounts and associated projects simultaneously.
- Proficiency with CRM software, Microsoft Office Suite, and analytics tools.
- Results-oriented, with the ability to drive sales and meet targets.
- Customer-focused with a proactive approach to relationship management.
- Strong communication and negotiation skills.
- Strong analytical and problem-solving abilities.
Travel Requirements:
- This position may require some travel to retail locations, trade shows, or retailer headquarters for meetings.
About Us:
Mystery Tackle Box is a leader in delivering high-quality fishing products to customers through innovative subscription services and retail partnerships. We pride ourselves on our commitment to quality, innovation, and the fishing community. If you’re passionate about the outdoors and ready to make an impact, join us!