PR Specialist – Holiday Gifting & Outdoor Media
Remote
Contracted
Experienced
Client: Mystery Tackle Box
Type: Freelance (Project-Based or Retainer)
Location: Remote
Start Date: ASAP
Duration: Now through Q4 (with potential for extension)
About Mystery Tackle Box
Mystery Tackle Box is the ultimate subscription box for fishing lovers — delivering a monthly surprise of premium lures, tackle, and gear. As a leader in the fishing subscription space, we’re the perfect gift for anglers of all skill levels — and now we want the world to know it.
The Role
We’re looking for a scrappy, resourceful PR pro to help secure placements in top-tier gift guides and outdoor product roundups for the 2025 holiday season.
This role is not about press releases. It’s about personalized pitching, targeted outreach, and getting Mystery Tackle Box featured in:
Hourly or project-based, depending on experience and scope. Include your rate when applying.
To Apply
Complete this quick screener (5 minutes max):
https://shopkarls.typeform.com/to/OArbmp31
Type: Freelance (Project-Based or Retainer)
Location: Remote
Start Date: ASAP
Duration: Now through Q4 (with potential for extension)
About Mystery Tackle Box
Mystery Tackle Box is the ultimate subscription box for fishing lovers — delivering a monthly surprise of premium lures, tackle, and gear. As a leader in the fishing subscription space, we’re the perfect gift for anglers of all skill levels — and now we want the world to know it.
The Role
We’re looking for a scrappy, resourceful PR pro to help secure placements in top-tier gift guides and outdoor product roundups for the 2025 holiday season.
This role is not about press releases. It’s about personalized pitching, targeted outreach, and getting Mystery Tackle Box featured in:
- Holiday gift guides
- Outdoor and adventure product roundups
- Men's lifestyle articles
- Gifting listicles (BFCM, Cyber Monday, etc.)
- Research and build media lists focused on holiday and outdoor content
- Pitch editors, writers, and freelancers across lifestyle, outdoors, gifting, and subscription verticals
- Write compelling outreach emails tailored to each contact
- Track outreach activity and follow-ups
- Monitor and report confirmed/incoming placements
- Spot and act on emerging PR opportunities
- Have 1–5+ years of experience in PR, media outreach, or influencer comms
- Know how to navigate tools like Muck Rack, Apollo, Hunter.io, or manual LinkedIn sleuthing
- Have previous success landing placements in holiday gift guides or outdoor publications
- Can write a punchy pitch email in your sleep
- Understand the seasonal PR calendar (and know BFCM isn’t a new crypto coin)
- Love fishing, outdoors, or subscription-based products? Huge bonus.
Hourly or project-based, depending on experience and scope. Include your rate when applying.
To Apply
Complete this quick screener (5 minutes max):
https://shopkarls.typeform.com/to/OArbmp31
Apply for this position
Required*